Offered Miller

Providing value-added products like form/label combinations involves product knowledge and a greater time investment. The '90s ushered in some amazing developments in affixing and integrating equipment along with ongoing advancements in materials and adhesives. The upshot is a dynamic crop of time-, efficiency- and accuracy-enhancing combination products such as form/label combinations. Clearly today's sophisticated business operations are well served by such innovation. However, as Judy Miller, label project manager for Vandalia, Ohio-based PrintGraphics observed, these products are best marketed through solution-selling, which requires up-to-date product knowledge and additional sell time. Offered Miller, "There are two types of salespeople: those who quote orders that essentially

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