It takes more than producing a great print job to stay on top. It takes perseverance. It takes knowledge. It takes a little thing called the Internet. If you aren't familiar with the mechanics of personalized URLs and other types of Web-landing solutions to create interactive conversation, you might be in trouble, noted Pat McGrew, data-driven communications segment evangelist, for Rochester, New York-based Kodak.
Pat McGrew
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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