Pat Valdez

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula.

Specialty trade printer Bestforms, Inc., located in Camarillo, Calif., recently announced some personnel changes. Joe Valdez has assumed the position of vice president/general manager and will oversee all operations of the company.

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