Patricia Fripp

Having an exhibit at a convention or trade show is a major opportunity to position your company or association as a real player in your industry.

Successful marketing means knowing how to identify prospective clients and position yourself in the market to beat the competition. When I sit down with clients who want to position their marketing, I ask four basic questions:

No one enjoys being criticized. But to succeed, you have to overcome all of your natural instincts and actively seek feedback—both good and bad. Here are some practical ways to toughen your hide and change your perception: