Paul Applefield

Trade show products are important components of any successful promotional campaign With the large numbers of people who attend trade shows each year, exhibitors should pull out all of the stops when choosing an item to attract potential customers to their booths. From business card coasters to backpacks and staple removers to notepads, a successful trade show promotion will draw in and hold the interest of even the most dubious prospects. The word "innovation" is synonymous with the name Prime Resources when it comes to supplying items that provide effective trade show promotion. The Bridgeport, Connecticut-based supplier was recently approached by Cook Associates/ Your

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