Paul Bailey

Ride the e-commerce express to opening new accounts. Maybe it seems all too obvious to tout technology these days. After all, it's no secret that everyone is jumping on the e-commerce express to bigger and better business. But the fact still remains that a lot of clientele within the forms industry have yet to catch up to modern times—which is why flashing the technology ticket when targeting new clients can yield a smooth ride for distributors. Webb/Mason, Hunt Valley, Md., is one distributorship flying high on its tactic to target with technology. Anticipating $45 million in sales this year with a 27-member sales team

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