Paul Nicholson

Knowledge, flexibility and a measure of skill will produce results in the manufacturing market By Maggie DeWitt Faisal Ahmad, president of Dallas-based USFI believes you have two choices in life, to be either or-dinary or extraordinary—and the skill involved in servicing the manufacturing market necessitates distributors be members of the latter group. Designing manufacturing solutions is a research project involving extensive fact-finding missions and experiments with materials and samples before discovering the correct application, said Ahmad. He added that regardless of whether it's a form, tag or label, "the distributor must go in as a consultant, and walk out as a supplier." And