Pellow

Barb Pellow, director of Weymouth, Massachusetts-based InfoTrends—a leading market research and strategic consulting firm for the digital imaging and document solutions industry—believes leveraging all available customer touchpoints to drive relevant customer interaction is the future of marketing. In the following article, she explained how transPromo documents featuring a promotional message positioned alongside essential transactional information, present a perfect opportunity for achieving both operational and marketing objectives. Enhanced transactional documents lead to effectively managed cash flow, while reducing postage costs and expenses associated with call centers. Tremendous marketing vehicles, TransPromo documents are also directed toward individuals who have opted into a relationship with