Peter Koeppel While

By Peter Koeppel While most people have heard of blogs and podcasts, few are taking full advantage of what these marketing mediums can offer their businesses. As recently as two years ago, blogs and podcasts were viewed as nothing more than places for opinionated people to rant and rave or assert their viewpoints. Today, blogs and podcasts are the most explosive marketing vehicles to emerge since the Internet. BusinessWeek reports that more than 40,000 new blogs are popping up every day. And in 2006, the number of podcast feeds exceeded the number of radio stations worldwide, according to the CIA World Factbook. This means

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