Peter Meyers

Could adding money-saving coupons to the products they sell help distributors grow profits? Perhaps. It seems tough economic times and technology advancements are driving a coupon usage renaissance among United States shoppers. A recent survey of 1,529 U.S. consumers conducted in mid-February by Toronto-based ICOM Information & Communications (ICOM) revealed 67 percent are more likely to use coupons during a recession—45 percent much more likely, and 22 percent somewhat more likely. Broken down by age, 71 percent of consumers in the 18 to 34 year-old age bracket said they are much more likely or somewhat more likely to use coupons in a