Posey

Earn a healthy client base through pain-relieving products. Offer government-approved health insurance claim forms and you gain a health-care client's attention. Offer to ease the pain of insurance claim processing and you gain a client for life. This is important advice for distributors selling to the second largest industry in the United States. With tough competition coming not only from other independent distributors but from low-bidding directs, distributors seeking success in health care should consider offering remedies to soothe some of the market's biggest headaches—insurance claims. According to Jim Magdaleno, sales manager for government-approved forms manufacturer TFP Data Systems, Oxnard, Calif., one of

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