Prettyman

Think beyond short-run solutions to long-term profitability. At the On Demand Conference & Expo, held May 17-19 at the Pennsylvania Convention Center in Philadelphia, the energy was palpable, the excitement was infectious, and the opportunities were mind-boggling. Yes, for distributors who have embraced digital printing, these are the best of times. But, these can seem like the worst of times for those intimidated by technology. "It doesn't have to be like that," stressed Paul Edwards, president of Fenton, Missouri-based FormStore. "Attaching graphic and database files is actually much easier than sitting down and doing form designs, and paper and carbon tests. Time,