R. Dorsen

On-demand printing means distributors must hustle to hold on to insurance accounts. Not so long ago, selling forms to the insurance industry was an oasis of repeat business in an industry built on an ocean of paper. Today, however, this market may seem drier than a temperance society meeting during the Prohibition. The culprit—high-speed digital printing. Though high-speed digital printing—and on-demand printing—have been heralded as both the savior and bane of the forms industry's existence, the truth is they're neither. Sure, on-demand printing and e-forms have put the pinch on distributors to come up with new ways to serve their clients. But even

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