As mergers and acquisitions become the industry norm, margins are getting squeezed and making a consistent profit is a struggle. Advertising is put to the test and companies continue to gamble with marketing dollars to promote brand awareness.
R. Scott Schoner
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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