Rachel Zabala

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Large-format products are hard to avoid. Whether they’re wrapped around an SUV, adorning the wall of your local hardware store or 20 feet in the air on a billboard, chances are you see a few every day. With such a large category of even larger (literally) products, how can distributors be sure that they’re getting their clients the right products for their promotions?...

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