Randy Hardy

Are you a Distributor looking to branch out and embrace—or at least investigate—the world of digital printing? Where do you start? What do you need? Who should you talk to? Randy Hardy, principal officer for Kings Park, New York-based Randy Hardy Associates, offers some suggestions. Digital Print Management Issues The first conversation should be with your staff. Discuss who has some knowledge and the desire to acquire more. Think about what you would like to accomplish, then develop a game plan, establishing dates for reaching goals, as well as identifying target customers who would be good prospects for the new services. Think about what are you