Rich Burgdorf

Carriers featuring magnets, cards, repositionable notes, coupons, scratch-offs, decals and product samples provide interactive solutions. There is a lot more to affixed products than just cards and labels. Fenton, Missouri-based FormStore's line of direct impact products consists of printed direct mail and direct marketing pieces featuring a variety of affixed items, including postcards, magnets, magazine inserts, jacketed CDs, diskettes, game pieces, decals and stickers, coupons, wallpaper swatches, reply cards, photographs, booklets, pamphlets and a variety of response devices. In fact, Rich Burgdorf, distributor accounts manager, pointed out that almost any promotional item can be affixed to printed materials. "It's one of the most