Richard Burgdorf

The National Do Not Call Registry has opened the direct mail door for affixed products. Thanks to the recent implementation of the National Do Not Call Registry by the federal government, telemarketing is out, and direct mail is in a prime position to pick up its slack. "Now that the no-call telemarketing laws are in effect, direct mail is going to just bloom," said Richard Burgdorf, distributor accounts manager at FormStore, Fenton, Mo. Ed Brandt, owner of Brandt Affixing, Carrollton, Texas, agreed. "As consumer backlash against telemarketing has intensified, culminating in the National Do Not Call Registry, advertising companies are going back to

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