Rick Pasco

Distributors can prevail over printer technology to increase cut sheet sales FOR YEARS NOW, the underlying story in the cut sheet world is one of man against machine. As end-users entertain ideas of saving money by churning out forms on high-tech laser printers, they are depriving distributors of cut sheet business. In essence, distributors are fighting against the desktop—a situation causing some to push cut sheet promotional efforts further down the priority list. And, recent advancements aren't helping. "The widespread use of laser printers means individuals can use cut sheets to create forms at their desks for applications that previously required computer programmers and

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