Rita Shankewitz

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

While the U.S. Postal Service (USPS) has promised not to raise rates in 2010, many mailers are still struggling with expenses. Rates increased earlier this year, and these increases—coupled with the struggling economy—are making it a very difficult year for direct mailers. They're scrambling for new and efficient ways to keep their direct mail costs down.

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