Rixie McKool

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

If the buzz over at WebMD is any indication, the uncharacteristically mild cold and flu season should be peaking at press time. But while nasal congestion and body aches may be on everyone’s minds right now, those concerns will soon taper off. The good news? Selling opportunities in the medical sector are year-round. Just ask Amber George, managing director for Boundless, Austin, Texas...

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