Robinson

As warmer weather swiftly approaches, summer promotional items take their place at the forefront of industry profits. With the warmth of summer on the winds, the promotional products industry is once again gearing up for a hot selling season. From classic favorites, such as beach balls and frisbees, to innovative golf products, these items will make a big splash. Like most industries, the summer promotional products industry was hard hit by recent economic woes. However, manufacturers say that business is now beginning to return to normal. "This summer, I believe we will see golf-based products come back to past volume," said Bob D'Andrade, director

The integration of promotional products into the forms industry makes for a unique and profitable match. A seemingly unlikely match on first thought, the forms industry's growing alliance with promotional products suppliers has nonetheless proven to be a very successful pairing. David Pitner, vice president of sales for Economy Pen and Pencil, Shelbyville, Tenn., said that promotional products suppliers are interested in working with forms distributors because many forms distributors have already tapped into the ad speciality industry and are selling promotional products. "In this tough economic climate, we have to be aggressive and expand our markets," he said. "We