Roger P. Gimbel Associates

The majority of software applications for digital printers require IT or design staff to provide the expertise necessary to fully use the programs. “The software alone can cost $20,000 to $100,000. Hiring on a qualified employee could mean an addi­tional $50,000 investment to cover salary,” explained Hunter L. Gimbel, vice president of Roger P. Gimbel & Associates, Melville, N.Y. Now, the company offers a low-cost, user-friendly ASP software solution allowing print providers to market the abilities of their digital equipment, without the requirements of an IT or database specialist. “As an ASP solution, users don’t have to buy any software—it is actually on separate servers

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