Large-format products are hard to avoid. Whether they’re wrapped around an SUV, adorning the wall of your local hardware store or 20 feet in the air on a billboard, chances are you see a few every day. With such a large category of even larger (literally) products, how can distributors be sure that they’re getting their clients the right products for their promotions?...
Ryan Shacklett
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Brendan Menapace is the content director for Promo+Promo Marketing.
So you want to sell wide format. We don't blame you. According to this very magazine's N
signobi.com, a premier trade-only printer specializing in large format solutions, recently launched on Sept. 23.
According to Ryan Shacklett, president of signobi, the company prints all commodity materials and offers a long list of options.
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