Sarah Lerow

DMA calls on distributors to speak up on USPS issues. By Sarah Lerow On June 30, The U.S. Postal Service (USPS) raised its rates for the third time in 18 months. Undoubtedly, this increase was felt throughout the printing industry, but perhaps the first place one would experience the impact is in the realm of direct mail. The biggest problem for distributors, according to Ed Gleiman, a Washington-based consultant to the Direct Marketing Association (DMA), New York, is that the rate increases have exceeded the rate of inflation. "It is troublesome for any businessperson to have one of his or her major costs of