Sarah Mannone

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Email, mobile, social—it’s hard to keep up with the various ways to reach an audience. If you’ve been dismayed by the low response rates your marketing campaigns have received, it might be time to change the channel. But why stick with one when so many options are available? If you’re looking to fully optimize your marketing budget, it’s time to utilize multichannel campaigns...

Print is getting a little help from its friends. Thanks to digital enhancements, including QR codes, augmented reality and social platforms, the printed piece is positioned to engage prospects from a cross-media perspective

George Orwell was onto something. Maybe not with the dystopian society, giant-faces-on-video-screens stuff, but with the whole "Big Brother is watching you" thing. 

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