Sarah Scudder

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...

Print professionals already know Sarah Scudder as a PSDA board member, CEO and founder of the Young Innovators group, president of the Institute of Supply Management Northern California affiliate, Print+Promo blogger and...

Millennials are always on their phones. They change jobs regularly. They expect constant, immediate feedback. These are just a few of the criticisms leveled against Generation Y. All of these things may be true, but they have upsides as well. Millennials are up-to-date on current technologies. They have the long term in mind for their careers, refusing to settle for anything less than the best. They want to learn and grow...

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