Labels are easy to take for granted. For some consumers, they're nothing more than a vehicle for nutritional information or window dressing for their preferred bottle of wine or jar of gravy. But for end-users, labels are a ticket to effective branding. A successful label ultimately determines who remains one step ahead and who simply keeps up with the printing Joneses.
Sean Gallagher
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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