Sean Gallagher

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Labels are easy to take for granted. For some consumers, they're nothing more than a vehicle for nutritional information or window dressing for their preferred bottle of wine or jar of gravy. But for end-users, labels are a ticket to effective branding. A successful label ultimately determines who remains one step ahead and who simply keeps up with the printing Joneses.

More Blogs