Stan Dohan

Two major promotional products suppliers discuss how working with print-savvy forms distributors is a win-win situation for both industries. If you ask two promotional products powerhouses why their industry pairs well with the business forms industry, they'll be quick to attribute that success to forms distributors' extensive print backgrounds. "Because the forms distributor is already print savvy, we are seeing more unique designs with multiple graphic enhancements and colorful concepts being created for their customers," said John Andersen, sales manager at Admore, Macomb, Mich. "The result is better promotions that get the message out and have a 'wow' factor when designed properly." Stan Dohan,