Stephanie Hendricks

Mailing a birthday card won’t cause anyone to feel the pinch of rising postage stamp prices, noted Stephanie Hendricks, director of public affairs, Direct Marketing Association (DMA), New York. “But ... those extra pennies can add up to thousands—even millions—of extra dollars for business and nonprofit mailers,” she said. To avoid the squeeze of postage increases, Hendricks provided these tips for reducing cost without cutting into mail volume: • Clean up mailing lists. Having up-to-date, “clean” mailing lists is one of the most effective ways to reduce waste and keep mailing costs under control. Make sure lists are checked for duplicates and returned mail. Lists

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