Steve Brocker

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The U.S. Postal Service (USPS) is no stranger to bad news-and if the first three months of the new year are any indication, the struggling organization won't see much respite any time soon.

The new year can represent a clean slate or a do-over of sorts. Ambitious resolutions are made—the kind that involve treadmills and self-reflection. The success rate is uncertain.

If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula.

Butler, Wisconsin-based Western States Envelope & Label added eight new products to its popular line of digitally compatible window envelopes called Digi-Clear.

Butler, Wisconsin-based Western States Envelope & Label is a featured participant in the new Social Media Field Guide, “A Resource for Graphic Communicators,” published by the Printing Industries of America. This guide is a handy resource that helps printers understand social media and gives a not-too-technical approach for customer engagement and strategy. Written by Julie Shaffer and Mary Garnett, the Social Media Field Guide covers the fundamentals of social media so that any member of the graphic communications industry can take advantage of these new tools.

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