Steve Porter

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

You can run, but you can’t hide. There’s no escaping [cue dramatic music]: The Recession. Had enough of the media’s fear-inducing headlines? Like it or not, this is reality—and not just for the printing industry. But that doesn’t mean suppliers and distributors have to close their eyes and wait for miracles to fall in their laps.

Printegra, Peachtree City, Ga., recently launched its new label division, Synergy Label, a Printegra Company, formerly "Printegra Label and Design," at the Print Solutions Conference and Expo, in Sept. Of the name change, Steve Porter, Synergy's general manager, said, "In a survey sent out to our customers, many of them indicated that when they think of Printegra, they think of short-run business documents," he explained. "Distributors often forget that we have a label division because our name is synonymous with business documents. Changing the name of the division will help highlight the fact that we also have a custom label division staffed by

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