Steven Condon

With this issue, another successful Top Design Contest has come to a close. We received scores of entries representing every niche of products sold by distributors. Once again this year, Rick Lewis, president of Stratis Print Communications, Long Beach, Calif., took Best of Show, along with staff graphic designer Louis Nidorf, also from Stratis. This year's award was for a 139-page book that depicts a compelling, focused journey through Cuba. The book is comprised of photographs taken in Cuba by 18 students and two professors from Brooks Institute of Photography, Santa Barbara, Calif. Details can be found on page 24. One Platinum Award was presented this

When Stephen Denton of Private Healthcare Systems (PHCS), Wal-tham, Mass., called Steven Condon, an account executive with The Allied Group, Needham, Mass., he had a lot on his mind. PHCS, a health-care cost-management company, meets the strategic, financial and quality needs of health-care purchasers by building and maintaining a cost-effective network of health-care providers, and by integrating state-of-the-market medical management services. Denton needed to create what he called a "visually appealing and creatively designed" product to promote his company's Medical Management program. He envisioned something with "bold imagery, striking color, unique shaping and first-class printing" and decided that direct mail was the