Steven Schnoll

Graphics of the Americas 2008, being held Feb. 27 to March 1 at the Miami Beach Convention Center, has announced the debut of the Design for Personalized Communication Conference, led by noted industry consultant and analyst Steven Schnoll. The full-day conference will feature sessions on removing the variable selling barriers; review of technology tools; building the right business model; strategic and tactical design considerations; creating a variable sales and marketing plan; and managing the additional value-added services required for personalized promotional campaigns. “The combination of current applications and emerging technology has the potential to create tremendous revenue opportunities for savvy graphic communication companies,”