Stylecraft

From thermal-transfer applications to value-added designs, tags are hanging on in changing times. From price tags to parking tickets, opportunities abound for the alert distributor in the arena of tags and tickets. Although basic products are still available, manufacturers report growth markets in specific categories, such as thermal-transfer tags and more durable products. "We've seen growth mostly in thermal-transfer tags, such as those pre-printed with the customer's logo for end-user variable imaging," said Dale Jacoby, Badger Tag & Label, Random Lake, Wis. Although Jacoby noted that the company has seen some drop in sales that was not anticipated, he said that Badger's sales