Susan Godfrey

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.

Confession: At any given time, we have too many windows open on our computers. We also keep too many piles of paper on our desks. Maybe it’s because we like to multitask; maybe we want to be ready in case inspiration strikes. But even if we tell ourselves it’s organized chaos—that still equates to half chaos. And, usually, that doesn’t make for productive working conditions...

No one wants to become another failure in this economy. But, sometimes, it's difficult to outwit the competition and keep pace with ever-changing customer demands.

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