Ted Nowlen

A hands-on guide for selling this hot new niche product By Barbara A. Bucci Maybe you thought you knew what they were. And maybe you always did know. But since many people confuse electronic forms with software-compatible forms, let's first end any confusion that might exist and differentiate one from the other, before talking about market opportunities. According to Ted Nowlen, vice president of marketing and information technology at Bridgeville, Pa.-based Interform Solutions, an electronic form is a mail-enabled form that allows users to complete it electronically. Users can then capture and route the form throughout an organization's computer network. On the other