Terry Richards

Sharon, Pennsylvania-based Victor Printing, Inc. recently announced its new tagline: “Since 1919, Great Service Never Gets Old.”

Online ordering, online proofing and variable data bring newness to commercial printing products. Identifying what is new in the commercial printing arena can be a difficult task. As a product niche that covers everything from splashy marketing brochures and booklets to image-heavy point-of-purchase displays and postcards, commercial printing is typically versatile and often looks new with every application. But, there is a significant change occurring in commercial printing that brings newness to high-quality product production. Quick and Easy According to Terry Richards, president of Victor Printing, Sharon, Pa., the newest trends in commercial printing products are how they're ordered, how they're proofed

As forms margins shrink, commercial printing offers new opportunities By Barbara A. Bucci As demand for traditional business forms products declines, it is increasing for colored brochures, catalogs and direct mail pieces. Distributors are "naturals" for this market because they already know some printing techniques. However, making the move from forms to commercial printing can be daunting. "From my experience at trade shows, neophytes don't want anything to do with commercial printing. If you want to keep selling printing, you'll have to sell commercial printing as well," said Joe Kulis, director of sales for Ed Garvey & Company, Niles, Ill. According to Kulis

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