Thaddeus B. Kubis

Headquartered in New York City, interactive marketing and communications provider NAK is offering clients a new way to improve the effectiveness of direct response campaigns by combining the persuasive attraction of direct mail with the interactive power of personalized websites. Supporting the effort is proprietary technology from MindFireInc., whose flagship product, LookWho’sClicking?, is a Web-based application suite that helps automate the creation and management of personalized URLs (PURLs), personalized landing pages and tracking reports. NAK first creates an attention-grabbing postcard that provides each prospect a website address containing his or her name. The PURL is the key to accessing a Web landing page that is