Thomas E. Houck

Thomas E. Houck is a speaker, author and consultant whose program, “Your CFO Advantage” helps business owners grow their companies. reduce their taxes and lower their stress level. Here are his top 10 survival tactics to help small business owners in a tough economy: 1. Cash flow is king—As a small business owner, you must know how your cash flows. This isn’t fancy accounting; it’s simply tracking how cash comes in versus how it goes out. Take two hours, and use your QuickBooks or check register to get a grasp of this monetary movement. 2. Trim the fat—When cash flow is good, “fat” tends