Tim Goodwin

Distributors can still find success with mailers despite the technology and competition that's eating into the business. With more than 20 years of experience in the mailer business, Tim Goodwin, president of Goodwin Graphics, Carrollton, Texas, knows a thing or two about the sale of mailers. He can spout price quotes off the top of his head and discuss design elements like he's reciting the alphabet. He can also give you a good history of how successful mailers have been. And, according to him, they are still fairly successful, except for one little thing—e-commerce. "If one were to go back 10 years and try

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