This month, we talked to Tim Urness, president of Royal, Brooklyn Park, Minn. Here, Urness opened up about the effects of a shrinking marketplace and how his company is planning for the future...
Tim Urness
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
It was late 2011, and the United States Postal Service (USPS) was in trouble. Operating costs were rising almost as rapidly as mail volume was declining, and the organization was hemorrhaging money.
The nation’s current state of financial turmoil has trickled down to every sector, including the printing industry. Sales and profit margins are deteriorating, forcing companies to shrink salaries and workforces and come up with creative ways to maintain and boost their customer bases. It ain’t pretty. And the picture isn’t expected to brighten any time soon.
There’s a running joke about the forms business. It chooses you, not the other way around. So what’s a fated print supplier or distributor to do when, just to survive, he or she has two major opponents to battle: technology and the economy?
More Blogs
