Tony Kegowicz

Take advantage of resources that can boost business. What exactly it take to succeed as a print distributor? While there may not be one answer to fit all, one of the main components is the utilization of the right tools—especially in today's business environment, according to Tony Kegowicz, owner of AJOK Business Solutions, Scottsdale, Ariz. "It's harder to gain new customers in the current economy," said Kegowicz. "Therefore, distributors need to stay ahead of the game by continuing to build their customer base rather than relying on the one they've got." To do so, Kegowicz suggested making full use of basic bro-chures and

Quality, not cost, gets the job. Finding A prime-time spot in the commercial printing industry isn't so much about money. In fact, the attempt to out-bid competitors with low-cost quoting may even shake the confidence of fast-track clients who seek quality, talent and respectability. "You can't put a price tag on this type of job," said Andrew Duke, co-owner of Metrographics Printing & Computer Services, Fairfield, N.J. "It's all about image and quality as opposed to function and usability of forms. Price is about third on the list of priorities for commercial printing customers." According to Duke, high quality work and top-notch

Innovative technology and old-fashioned service give independents an advantage. Just try telling Tom Tabor that direct-selling manufacturers have the upper hand in the forms industry. With today's innovative technology allowing distributors to tap into high-tech capabilities, while still maintaining custom-ized service, the attempt would be futile. Said Tabor, vice president of Duluth, Georgia-based Data Supplies, "With the e-commerce applications that are available today, there is no account that is safe for a direct." In the past, direct-selling manufacturers were able to wow customers with their large size and mass-producing machinery. Their ability to handle heftier accounts and eliminate the proverbial middleman was

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