Vincent Mallardi

Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

On June 15, Quad/Graphics agreed to pay $750,000 to the U.S. Government Publishing Office (GPO) to settle allegations of a security breach. As Print+Promo reported, Quad/Graphics’ Chalfont, Pennsylvania-based facility was accused of violating security requirements involving personally identifiable information on contract work for the GPO. Several industry pundits had opinions to share on the matter, starting with Vincent Mallardi, CMC, PBBA Board Chair...

Of the 12,100 printing brokerages, forms distributors or whatever else you care to call us, more than 95 percent are "lone rangers" or "mom-and-pops"—one or two person home-based firms with average annual sales of under $500,000. Most make no profit and merely maintain the resellers' lifestyles.

The flexibility of print has always been its portability. Anyone can receive, transport, use and store it anywhere. Now, after hundreds of years, there are mobile digital media from Apple to Zoom ready to provide much of the same.

You and I know. We're printing resellers: brokers, agents, distributors or whatever name we choose to call ourselves. Fair enough? Not quite. Our monikers alone could defeat us in court, and some of our day-to-day practices could destroy our businesses if handled poorly.

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