Warren Buffett

Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

Yesterday, Apple unveiled the new iPad2. It was exciting to see the new upgrades that are available on the device (and I can tell you from personal experience the iPad ROCKS, so it is safe to say the new iPad2 REALLY ROCKS). But more than the new bells and whistles, it was really exciting to see Steve Jobs at the helm. Back at least for the day from medical leave, Jobs was seemingly undeterred by his own personal circumstance, donning his infamous black turtleneck and jeans, smiling and proud he is the undeniable and fearless leader of the Apple tribe.

Commenting on economic downturns, Warren Buffett once observed: “Only when the tide goes out do you discover who’s been swimming naked.” Well, the water’s receding, and unless your company is at the absolute top of its industry, you’re probably more than a little worried about your level of “exposure.” Here are three steps that will dramatically increase your chances of surviving—and even thriving—in our dismal economy: Survival Strategy #1: Cut the waste. (And I’m not talking about reusing paper clips!) The one function in a company that is more wasteful than any other is new product development, where the average company squanders more than

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