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If you are wondering where the state of the industry is heading, it only takes two words to get you up-to-speed, the Internet. Everything in business is moving in this direction, from marketing and advertising to obtaining orders and getting client approvals. Lives and careers that once required full words have been reduced to a vast world of acronyms: SEO, FTP, PDF, JPG and the ever important MB. With each strange and new acronym, everything has changed and keeps changing at an incredible pace.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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