All For One, One For All
“Take care of those who work for you and you’ll float to greatness
on their achievements.”
H. S. M. Burns
Typically, branding brings to mind logos and imprints. While these elements are essential to brand recognition, oftentimes, the people behind the brand can be forgotten. However, a savvy marketing team can ensure this doesn’t happen. By remaining visible, the team can become as big a part of the company’s brand as the logo itself.
There is no greater professional feeling than knowing you have the right team in place to create that brand. As editorial director for Business Forms, Labels & Systems magazine, I am fortunate to have a top-notch crew in place who consistently exceed my expectations and show creativity and passion for their work in everything they do.
At the upcoming DMIA show in October, the print industry will have the chance to get to know the BFL&S team. My editorial staff and I will be out in full force to meet and greet the industry that we serve. And while we are at it, we will have the opportunity to build the brand of BFL&S, and put a face to a publication that has served the industry for more than forty years.
Don’t hesitate to chat with us about your great story ideas, as well as the trends and technology that affect our industry on a daily basis.
And if you have a moment, stop by and see us at booth #436. We are ready to find out what’s new and exciting for 2007.