So, you want to make more money, have some fun and be more important to your customers than ever before. And, you don’t want to make any investment or have to learn too much or think too hard! Well—promotional products sales are just what you are looking for. OK—stop laughing and I’ll let you know how easy it can be. You probably think you have to join an organization and pay dues, organize a complete office and become familiar with about 3,400 supplier companies where you won’t have credit and you don’t know anyone. Well, that could all be true, but let’s look at some less painful ways to add this nice profit center to your business.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.