Getting the Most out of Promotional Products
The most important thing to look for is nothing—nothing to lock you in and nothing to cost you money! If a specialized distributor wants you to obligate yourself to a binding agreement, it may be a sign they don’t think you will be happy with their service. If they want a fee or for you to purchase a “gateway” into the industry, keep looking! Be sure you have complete equity in your accounts and that the distributor will not attempt to do direct business with your customer if you leave the arrangement.
For some printers, forms dealers and other brokers working with a specialized distributor is a great point of free entry into the promotional products industry. It provides a chance to learn the business and make good money with no initial investment. When the time and sales volume is right, some will leave the arrangement with the specialized distributor and handle everything themselves. Those that picked well in the first place usually continue to work with the specialized distributor because the income will be greater and the work level will not interfere with the main business, be it printing or other services.
Your questions and comments are welcomed and encouraged. Promotional product sales are the perfect complement to general printing sales and fits well with brokers, too.
About the Author:
Gregg A. Emmer, chief marketing officer, is a 16-year veteran with Batavia, Ohio-based Kaeser & Blair. He previously owned a commercial printing company, and currently provides business consulting services for a wide range of clients. He can be reached via e-mail at email@example.com.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at firstname.lastname@example.org.