Give Yourself a Present
"I'm gonna let you in on a little secret: every day, once a day, give yourself a present."
That right there is the best advice to ever appear on television, courtesy of special agent Dale Cooper on Twin Peaks. Treating yourself to an unexpected gift is one way to stay upbeat and excited about the day, and is a good reminder of the positive power of giving. Because while we're all selling adverting, and branding, and education, what promotional products really sell is that good feeling you get when you receive a gift, and sometimes everyone needs a little reminder of how that feels.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.